on
17 COMMENTS

Our Card Has Gone Minimalist

Embarrassing FamZoo Card

“Hey, did your mommy give you that card?”

Ouch. Not what a self conscious teen wants to hear.

OK, so I thought our original card design was clever at the time.

But with a big, blaring “FamZoo” and the quaint “Good Money Habits. Together.” beneath it, the razzing was inevitable.

And that, parents told us, is exactly what happened. Face palm.

So, we just ditched the original design.

We’ve gone minimalist.

Solid dark color.
No tag line.
Teeny-tiny “FamZoo” in the upper right corner.

Minimalist FamZoo card design

I told you it was minimalist.

From now on, it’s shame-free spending for kids, tweens, and teens.

Of course, we hope that won’t translate to more spending. If so, you may have to ratchet up your parent-paid interest rate!

Like this? Please share it!

17 comments:

Seanmac aka The Blog Post Author

Much better than the old one, but are you considering offering a card with the option to upload your own picture or even some different background colors/choices?

Bill Dwight aka The Blog Post Author

Candidly, no. MasterCard has to approve our card designs, and our card processor does not support user-defined designs, so uploading your own picture is not being considered. We may offer a small number of choices on the background color. It's very hard to please a broad family audience with card designs, and our primary energy/focus goes into financial literacy capabilities and personal customer support, so I doubt we'll ever be heralded for our "cool" card designs :-) Also, kids lose their cards ALL THE TIME, so keeping costs super low there are paramount for our target audience.

Unknown aka The Blog Post Author

This is a good change. I almost went with another company at first because of the child-like design, but stayed because of the customer service. Anyhow, will there be a fee to switch?

Unknown aka The Blog Post Author

How do we get cards with the new design? They look great!

Unknown aka The Blog Post Author

What about a card with the security chip or support touchless?

Anonymous aka The Blog Post Author

This is great - how do we switch current cards to the new design?

Anonymous aka The Blog Post Author

love the new design. +1 on chip, apple pay. And how can we get the new one?

Unknown aka The Blog Post Author

+1 on Apple Pay!

Unknown aka The Blog Post Author

Is there a charge to switch to the new cards? My kids hate the current ones but I just paid to replace them. I wish someone would've told me to hold out for the new design.

Unknown aka The Blog Post Author

Same! I would have been happy to wait a few weeks if I knew the design was changing. We've had the cards less than a month, and I like the newer card design MUCH better. How much is the fee to switch to the new cards?

Unknown aka The Blog Post Author

Why wouldn't you mention in the article how to get a card with the new design...

Anonymous aka The Blog Post Author

The new card design is exactly what you needed to do. I never liked how cheesy looking and obviously different they were from regular cards.

Teresa Edmunds aka The Blog Post Author

I'm actually okay with either to be honest because my children could care less. Maybe when they get in high school it will matter but right now they are winning because most of their peers have neither...

Unknown aka The Blog Post Author

Your post was funny. Mt 11 year old is on the cusp of being embarrassed by being associated with her parents, she'll appreciate this without knowing why.

Bill Dwight aka The Blog Post Author

Current cardholders receive the new design when:
1. a renewal card is shipped out upon expiration [no charge]
2. a replacement card is ordered (http://blog.famzoo.com/p/famzoo-card-faqs.html#order-replace) [no charge]
3. a new card is ordered (http://blog.famzoo.com/p/famzoo-card-faqs.html#more-cards) [$2 one-time shipping fee for 5th card and beyond]

Please note that on route number 2, the current card is knocked out of commission for 7 to 10 business days.

Bill Dwight aka The Blog Post Author

Regarding Apple Pay, currently our card processor does not support using our cards as a payment source for Apple Pay, and sadly has no near term plans to do so. We'll let people know if/when that changes. Note that parents can use Apple Pay to reload: http://blog.famzoo.com/p/load.html#applepay

Regarding chipped cards: that's in process as an option, but they'll cost extra to order and replace. Kids lose their cards ALL THE TIME, so we'll retain the non-chipped option for those who want free replacements.

Bill Dwight aka The Blog Post Author

Teresa, my kids were like yours. They were delighted to get money from me no matter how funky the cards looked :-)

Post a Comment