It’s crunch time for that last minute holiday gift. So you reach for the old stand-by: the gift card. You’re in good company: 67% of holiday gift-giving consumers do the same. Definitely not an original idea. Not only that, your money may end up being wasted. An estimated $750 million in gift cards will go unused this year. Lame.
There’s a better way to give someone money on a card that won’t be wasted, isn’t tied to a single merchant, and isn’t just a one-and-done proposition (or perhaps even a none-and-done proposition considering that $750M stat). In fact, there’s an alternative that can actually encourage good money habits for years to come.