- Color: I think the white paw on the colored house background coupled with the black text works best. The other combos (see bottom of post) feel too distracting or dark to me.
- Paw print orientation: I like having the paw print slightly angled - it feels more "wild" and accentuates the contrast with the orderliness of the straight up-and-down, rectilinear house. I prefer the paw print to be heading toward the "FamZoo" and not away since I prefer to send the subliminal message that users will want to flock to FamZoo rather than flee from it!
- Font choice: For the font, I am looking for a combination of "responsible" (sturdy, symmetrical, clean) plus "child friendly" (somewhat rounded with a handwritten style lowercase "a" - the way kids learn to write in school) plus "modern" (since FamZoo leverages Internet technology). After browsing fonts for a couple of hours on the FontShop Web site (more about this site below), I settled on "Futura Medium". I also considered "Gill Sans Schoolbook", but ultimately decided that the flaired tail on the "a" gave it a weaker feel. I'm very open to other recommendations, but I feel this one does a pretty nice job of covering the three themes. I suspect it is weakest on the "modern" theme since the only particularly modern thing about it is probably its name. I like "Neo Sans Medium" as a more modern font, but it does not have the handwritten "a" style that I prefer.
- Icon size and placement: I experimented with a number of different options for the size and placement of the icon relative to the text (see bottom of post). I like having the icon and the text aligned horizontally instead of stacked vertically. I like the choice aesthetically, but it is also more economical from a vertical real estate standpoint which has practical benefits when it comes to Web page layout design down the road. I like having the icon larger than the text - seems like a bolder statement. As for the detailed alignment between the icon and the text, I ultimately chose to have the "F" in FamZoo evenly inset within the eaves, the side, and the bottom of the house. This frames the "F", gives the "F" a subtle sense of depth, and creates a nice integration between the icon and the text.
Latest Logo Revision and a Great Site for Exploring Fonts
I have been iterating on the logo concept that I posted last week - the "hybrid icon" that combines a home symbol with a paw print to capture both the "Fam" and the "Zoo" in one clean, simple, yet unique visual. To be perfectly honest, I received both positive and negative feedback on the idea, but since I really like it myself, I decided to focus on the former and filter out the latter! I guess that's one of the nice things about being in charge... Besides, my wife likes it too - need I say more? I commissioned Paul from MotorG (the Elance designer behind my favorite submissions in the initial mockup round) to work up some color, font, and placement variations. I then did some cutting, pasting, placement, and font refinements of my own to come up with the latest revision. Here it is: Whaddya think? Please post comments. Some of the key design refinements and associated rationale are:
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