Interesting new brain science behind charitable giving, inflationary tooth fairy payout statistics from VISA, and a Mom’s clever ideas for prepaid card usage topped the list of interesting family finance articles last week. Here’s the roundup with links for deeper reading:
Hard-Wired for Giving
Get your kids “high” on..... charitable giving! Sounds a bit wrong, but check out these new science findings.
Survival of the fittest! Darwins famous findings taught us that humans are hard-wired to out-compete others for the best mates and the most resources to perpetuate their genes to future generations. So why do we bother to help others? Is it just a Darwinian extension to help ensure survival of close kin or the broader tribe?
It appears to be more than that. According to new brain studies, it looks like we’re hard-wired not just for survival, but for altruism too. The bottom line: altruistic decisions give us a “buzz”. More scientifically speaking, fMRI data shows that the decision to donate to charity lights up the nucleus accumbens area of the brain which contains neurons that release the pleasure chemical dopamine.
Finally, a “drug” we don’t have to worry about our kids getting hooked on: charitable giving.
Related FamZoo Activity: Make a charitable giving goal.
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