6 Ways To Partner With FamZoo And What It Costs

Would you like to partner with us to deliver innovative, effective youth financial education to your audience? Would you like to grow your audience and your sales along the way?

FamZoo offers a variety of ways to partner, a spectrum of price points (including free), and multiple revenue generation options. The following table (nice PDF version here) summarizes 6 different partnering scenarios based on two dimensions: family sponsorship level (none, partial, or full) and branding option (FamZoo brand or co-branded).

FamZoo Partner Edition, Best of Show, FinovateFall 2011 BRANDING OPTION
FamZoo Brand Co-Branded
No co-branded look
No in-app cross-selling

No Partner Setup Fee
No Partner Admin Fee
Co-branded look
Builtin cross-selling platform

Partner Pays Setup Fee [3]
Partner Pays Annual Admin Fee [4]
FAMILY SPONSOR LEVEL None Partner does not pay for any family membership fees.

Family pays for all membership fees after free trial.

FamZoo pays partner a share of family subscription and ongoing renewal revenue. [1]

Option 1

You tell your families about teaching good money habits with FamZoo.

We share initial family subscription and ongoing renewal revenue with you.

Option 4

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You connect with the next generation. You keep your brand in front of parents for years while you help them teach their kids — your future members, clients, customers — good personal finance habits through hands-on practice.

You bolster your brand. You associate your brand with effective youth financial education, social responsibility, innovation, and a good ’ole warm family feeling.

You increase cross-selling opportunities. You present your related content, products, and services to just the right audience at just the right time.
Partial Partner pays for discounted initial family subscription. [2]

Family pays for any renewals after initial sponsored subscription.

FamZoo pays partner a share of ongoing family renewal revenue. [1]

Option 2

You help families get started with good money habits by sponsoring their initial subscription.

We share FamZoo renewal revenue with you.

Option 5

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Full Partner pays for discounted family subscription and renewals. [2]

Family subscribes and renews annually for free.

FamZoo/Partner revenue sharing is not applicable.

Option 3

You help families develop and sustain good money habits by sponsoring their FamZoo membership for as long as they need it.

Option 6

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[1] FamZoo shares 25% of family subscription and/or renewal revenue with partner.
[2] Discounted bulk family subscription/renewal pricing starts at $15/family/year (50% off best list price). Discounts increase with volume.
[3] Setup fee is proportional to partner size and ranges from $250 to $5,000
[4] Annual admin fee is proportional to partner size and ranges from $200 to $3,000.
NOTE: Annual admin fee can be eliminated with our “static branding” option.
All prices mentioned here are for general informational purposes only and are subject to change at any time. To obtain formal pricing for your specific situation, please contact us.

Option 1: FamZoo Brand, No Family Sponsorship

This is a very popular choice for bloggers, and it’s completely free for you, the partner. Just surround FamZoo with relevant, compelling content — like blog posts, videos, podcasts or curriculum that describe how your niche audience can get the most mileage out of our Virtual Family Bank. Embed our affiliate links in your content to direct your audience to our site for registration. If a family converts to paid after our standard free trial, you share in 25% of the initial subscription revenue as well as 25% of any ongoing renewal revenue down the road. Those renewals can turn into a nice little annuity (with no extra effort), because most families use FamZoo for several years.

Family finance blogger Suzanne Parker sets a great example. Her top notch content over at GrowingRichKids.com includes detailed online allowance site comparisons and FamZoo best practices drawn from her own genuine experiences with our product. Suzanne’s families know exactly what to expect when they sign up for FamZoo, and they trust her judgement. As a result, Suzanne yields an impressive 38.3% conversion rate of free trial families to paid subscribers. That’s better than the conversion rate we see on our own site, and it’s a testimonial to the power of a well-targeted and well-informed audience.

Option 2: FamZoo Brand, Partial Family Sponsorship

If you’d like to take it to the next level of value for your audience, consider sponsoring the initial subscription period for your target families — or perhaps just a segment of them. How? You can purchase a discounted basket of prepaid subscriptions from us to hand out to your audience in the form of custom coupon codes. For example, you might run a special promotion during April to commemorate National Financial Literacy Month. You could hand out a coupon code called MYFINLITPROMO that’s redeemable by up to 100 different families for one free year of FamZoo membership.

After the sponsored term is up, each family has the option of renewing as a paid subscriber. You share 25% of any such renewals, just like in Option 1.

Option 3: FamZoo Brand, Full Family Sponsorship

Taking it up one more notch on the value scale for your families, you might even choose to fully sponsor their memberships — perhaps as part of a non-profit educational initiative. In this case, you pick up the (discounted) fees for the initial subscriptions as well as any subsequent renewals. Note: families must explicitly renew each year by clicking through an acknowledgement screen; this prevents you from continuing to pick up costs for a family who has since graduated from FamZoo.

Option 4: Co-Brand, No Family Sponsorship

Option 4 is just like Option 1, where we share all the family membership revenue with you, but you also get co-branding and cross-selling capabilities.

The Co-Branding Option allows you to infuse FamZoo with your brand and your targeted content — ads, special offers, social media streams, educational material, you name it. You customize the look of our application with your brand, schedule your targeted content, and monitor the activity of your families through your own private administrative console. The administrative console is completely self-service, so you maintain full control over your marketing initiatives — no waiting for our intervention. That said, we’re always available to give you any help or guidance you might need along the way.

To gain access to your administrative console, you pay us a one-time setup fee and an annual admin subscription fee. Both of those fees are proportional to the size of your organization. If you’d just like to set up your co-branding and targeted content once and forget about it — and if you’re happy to forgo access to your administrative console — we’ll drop the annual admin subscription fee. We call that the “Static Co-Branding Option”, and you only pay the one-time setup fee.

Most partners who have their own products and services to sell choose the Co-Branding with either this option, Option 5, or Option 6, depending on how important revenue sharing is for their youth financial education business model.

Option 5: Co-Brand, Partial Family Sponsorship

Option 5 is just like Option 2, where we share the family renewal revenue with you and the initial family subscription is your treat, but you’re also promoting your brand and cross-selling your offerings with the Co-Branding Option described in Option 4.

Most financial institutions pick either this option, or the next one.

Option 6: Co-Brand, Full Family Sponsorship

And lastly, Option 6 is just like Option 3, where you’re treating your families to FamZoo subscriptions and renewals, but you’re also promoting your brand and cross-selling your offerings with the Co-Branding Option described in Option 4.

What’s The Best Option For You?

Need help deciding which option makes the most sense for your situation? Need a private online demo? Just contact us and we’ll walk you through it.

Need a formal pricing quote good for 30 days? Contact us.

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