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FamZoo: Why It Started, How It's Going, And Where It's Headed

The folks behind Finovate — the showcase conference in financial technology — just featured FamZoo and yours truly over on their blog. It’s part of their ongoing CEO Interview series. Find out why FamZoo started, how we're doing, and where we're headed as I answer the following questions:

  • You have 5 kids, how do you balance your family life with your startup life?
  • FamZoo recently landed a spot next to Kickstarter and Foursquare in Doreen Bloch’s book, The “Coolest Startups in America”. Can you give us some insight into what makes FamZoo so cool?
  • What’s the most surprising thing you’ve encountered since launching FamZoo?
  • What sparked the idea for FamZoo?
  • What’s the smartest move you’ve made since launching FamZoo?
  • What is your favorite feature of FamZoo?
  • You won Best of Show at FinovateFall last year as a first-time presenter. What advice would you give a startup preparing for their first Finovate demo?
  • Can you give us a sneak peek of what’s next for FamZoo?
  • What do FamZoo’s user numbers look like?

Find all the answers here.

Bill at Work with Sign from Quintin (inset)

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How to Embed Your Own Custom Content in FamZoo Partner Edition

Do you deliver financial products or services to a family audience? Would you like to associate your brand and your offerings with innovative and effective youth financial education? Then take a look at FamZoo’s Partner Edition product.

It allows you to embed your custom content within our award winning Virtual Family Bank. Every time your families interact with our application to teach kids good personal finance habits, they’ll see your brand, your related product/service offerings, your educational content, your latest social media streams, you name it — all at just the right time and in just the right context.

Your Custom Sidebar AdUsing Partner Edition’s self-service administrative console, you’re in complete control of your custom content. You can

  • Schedule an unlimited number of targeted content snippets.
  • Place the content in a variety of locations throughout the application — across the top of our pages, in different positions along our sidebar, and even at the top of automated FamZoo emails to your audience.
  • Use any HTML markup you’d like for your content — anything from just simple images to sophisticated social media widgets.
  • Schedule your content for a specific date range of for ongoing display.
  • Target your content specific audience segments.

So how does it work? Here’s a specific example: Suppose you’re the Director of Online Marketing for the hypothetical XYZ Credit Union, and you’d like to offer a teen checking account product to your member parents who have a child approaching the target age. Your desired ad might look something like the one to the right.

Here are the step-by-step instructions for scheduling your targeted sidebar offer to appear in front of the right segment of your FamZoo audience:

Step 1: Sign Into Your Partner Edition Admin Console

Step 1: Sign Into Your Partner Edition Admin Console
Click to view full size.

To create, schedule, and manage your custom content, you’ll need to sign into your private Partner Edition administrative console. We send you the credentials for your first administrative user when your partner edition account is activated. You can subsequently change those credentials and add as many addition administrative users as desired.

Step 2: Select the Sidebar Ads Link on the Branding Tab

Select SIDEBAR ADS on BRANDING Tab
Click to view full size.

Once you’re in the admin console, click on the Branding tab. This is where you’ll find most of the features for adding your own custom content. Click on the Sidebar Ads link in the Viewing section of the left-hand sidebar to see a listing of any custom sidebar content you’ve created so far.

Step 3: Fill in the Create Sidebar Ad Form

Step 3: Fill In The CREATE SIDEBAR AD Form
Click to view full size.

Click on the Create link in the Actions section of the left-hand sidebar to launch the Create Sidebar Ad form. Fill in:

  • The name of the ad as you’d like it to appear on the listing page of the admin console.
  • The title of the ad as it should be displayed to the end user.
  • The HTML markup for the body of the ad.
  • The preferred vertical position of the ad within the sidebar, if any.
  • Whether or not the ad should be shown to a sub-segment of the audience — like “just parents with children ages 13 and up” in this case.
  • Where in the application this ad can be shown — either all pages, just the pages on a specific tab, or just a specific page in the application.
  • The specific date range for the ad if there is one.
  • The advanced option for indicating that this ad takes top display priority among other candidates if desired. This setting can be handy when you have multiple ads vying for a given position, but you want one to dominate. Normally, FamZoo will rotate display through all of the matching candidate ads for a given position. When checked, this option overrides that normal rotation and always gives precedence to the specified ad.

Step 4: Test Your Ad with the Preview Option

Step 4: Test Your Ad In The Admin Console
Click to view full size.

It’s a good idea to test your ad to make sure it’s displaying properly before unleashing it on your audience. When creating or editing your ad, select the Preview option to have it display in the special preview section of the sidebar within the admin console.

Step 5: Activate Your Ad to Make It Visible to Your Families

Step 5: Activate Your Ad To Make It Visible To Your Families
Click to view full size.

Once you’re happy with your ad, check the box next to the Active option, and it will be displayed to your family members when it matches the specified conditions.


That’s all there is too it! The steps for scheduling banners and email ads are very similar and just as easy. That said, if you ever have any questions, we’re always eager to help. Just contact us.

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Cigars? Beer? Try Dad Rules Instead

So your best buddy just became a dad, and you’re looking for that special guy-centric something to commemorate the monumental event. Of course, you could go with one of the classic standbys: a box of cigars, a six-pack of beer, or something else to dull that vague sense of foreboding. Instead, maybe you should try something that will actually help your buddy successfully navigate his new-found responsibility, rather than blunder through it blindly.

Stumped? Puzzle no more. I’ve got just the answer: Treion Muller’s new secrets-of-fatherhood handbook: Dad Rules: A Simple Manual for a Complex Job.

Dad Rule #52

Treion (pronounced “tree-on”) nails the requirements for this tricky genre geared toward an often reluctant audience:

Dad Rules by Treion Muller
  • Blissfully short: It’s 81 quick pearls of wisdom, each of which fit easily on a single page in big type no less.
  • Simple to understand: Each nugget of advice is easily digested. No big words. No fancy concepts — unless you count the occasional pithy quote from some old dead wise person, but those are optional.
  • Room for disagreement: Treion acknowledges that your mileage may vary. He grants you license to skip the rules that you feel don’t apply or that you just plain don’t like. It’s still handy to have them around for reference, though. That way, you can skulk back and adopt them when you realize you were wrong...
  • No required reading order: Skip around. Read one rule here, one rule there. Re-read a handful from time to time. They’re largely independent, and cross-referenced when related.
  • Immediately actionable: That’s the best part. You can read a simple rule, take it to heart, and go make it happen with your kids right away. No assembly required.

FamZoo dads (and moms!) will dig Dad Rules because it shares a number of core principles that FamZoo also holds dear. Here are just a few I jotted down along the way:

  • Every family is different. Pick the “best” practices that work for yours. Both FamZoo and Dad Rules offer a toolbox of potential solutions culled from the experiences of everyday parents, or as Treion puts it, “the combined wisdom of many dads who have faced similar challenges and survived.” Treion echoes the experience I’ve had just within my own family and underscores why we’ve worked so hard to keep FamZoo so flexible: “Each child is different. What works for one may not work for another.”
  • Maintain consistency between your thoughts, words, and actions. One of those pithy quotes Treion passes along is this gem from Gandhi: “Happiness is when what you think, what you say, and what you do are in harmony.” It feels so right and so good when you actually say what you’re truly thinking and, further, when you actually do what you say. You know you should be a good dad. You say you want to be a good dad. Dad Rules helps you do just that. Similarly, in our life skills niche: You know you should teach your child good money habits. You say you want to teach your child good money habits. FamZoo helps you do just that. Following through effectively does indeed bring great happiness.
  • Mastering basic life skills requires practice. In Rule 70, Treion reminds us: “There are some basic skills that every functional human being, including your children, should know how to do. Don’t assume your kids will just learn how to do these things by osmosis.” Yes, it’s so easy to take for granted what we already know — to forget the process that got us to that level of understanding. Don’t leave your kids to struggle through learning the hard way when the stakes are higher. Be an explicit life skills mentor. That’s why the FamZoo tag line is: “Preparing kids for the wild.”

So what are some of the rules? It was tough to choose favorites, but I picked out 5 that really resonated for me:

Rule 44: The answer to, “Dad, can I show you something?” is always, “Yes!”

Taylor on Fixed GearThis question is the precursor to some of the greatest moments in your life. Don’t miss out. And, remember, one of the most valuable things you can give your child is your undivided attention.

Rule 45: If you feel the urge to lecture, stop and think about it first.

Lose The LectureKids learn by doing, not lecture. ’Nuff said.

Rule 55: Raise children, not clones of you.

Embrace Your Child's DiversityIt’s OK to reinforce your core values, but embrace and encourage your child’s natural diversity along the way.

Rule 68: Establish a healthy dose of family traditions.

P20081127 132Traditions are such a key part of the family fabric. And, I agree with Treion when he says "the best traditions are the ones that involve serving others.”

Rule 70: Make your kids work for their rewards.

Delayed GratificationOwnership. Responsibility. Work ethic. Self-reliance. I love all those concepts. And, I loved Treion’s cautionary comments for this rule:

I call this is the “anti-entitlement” rule. In a world of excess and limitless material possessions, our children are sometimes victims of overindulgence and feelings of entitlement. “I want” and “I get” are often synonymous. They ask, and we give. Beware! This seemingly innocent practice just feeds into an already growing culture of entitlement. If you love your children, make them work for their rewards.

That rounds out my top 5 favorite dad rules. I’m sure you’ll find a bunch that hit home with you and your family. You’ll also undoubtedly find a handful that will give you pause and make you think: “Man, I really need to start doing that with my kids!” I did, and I’m no spring chicken when it comes to the fatherhood gig.

So, if you have a buddy who is taking the plunge into parenthood, grab him a copy. He’ll appreciate it. Who knows? Someday Dad Rules may even unseat beer as the most popular baby shower present for dads. Well, OK, no reason you can’t get him both. I suspect they go pretty well together.